InfoZoom spot wins red dot design award

Smart fisherman in the data flood reels in international design prize

Bonn, Germany. 12 October 2012 – A recent spot for the analytic software InfoZoom has received the 2012 red dot award for communication design. The product film, which was developed and produced by the agency spot°entwicklung, was chosen out of 6,823 entries from 43 different countries. The spot summarizes the key benefits and unique selling points of the software InfoZoom in an understandable, amusing manner by making parallels to a fisherman who no longer fishes in the dark. The film can be viewed online at:


humanIT Software GmbH, the manufacturer of the IT solution for fast, simple data analysis, contracted the production of the spot in 2011 as part of its new communication activities for the InfoZoom brand. InfoZoom is targeted to business professionals and decision-makers who have to analyze growing amounts of data without IT support, and the Fraunhofer Institute has developed this powerful, in-memory analytic tool for this exact purpose. With just a few mouse clicks, users without special IT skills can leverage the full potential of their business data and find the answers they need in their day-to-day work. The award-winning spot illustrates the prime benefits of the analytic tool including its distinctive way of displaying a bird’s eye view of the complete data pool and flexible analytic capabilities with a few mouse clicks.

Stephan Hofer, who is responsible for marketing and PR at humanIT Software GmbH, is delighted about the award for spot°entwicklung. “Although the Fraunhofer Institute developed InfoZoom 15 years ago, the underlying idea is omnipresent in current IT trends such as self-service BI or ad hoc analysis. Through the fisherman and other characters created using data collages, our current campaign grabs the viewer’s attention and communicates this idea in a way that you don’t need to be an IT professional to understand. We are delighted to receive this recognition as well from the renowned red dot jury and, in particular, send our special thanks to Marc Böttler, Art Director at spot°entwicklung, who developed and implemented the charming optic for the prize-winning video.”

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